So, what’s in a name? A number of people have asked me recently how I came up with the name Lamnos for my business. I didn’t want the name to sound like I’d lifted it from someone else. Also I’ve always found myself cringing at the names of technology and consulting companies that sound as though they’re named after characters in crappy sci-fi movies.
Place has always been important to me, and I figured that if I was going to work in the consulting space for the rest of my life I may as well come up with a name that sounded organic and that I could live with – never mind my clients. I looked into the history of where I’m from in North County Dublin, paying particular interest to local townlands that I hadn’t come across before. I also had a look at the area my mother is from in East Galway. Nothing was grabbing me until I was out on a run between Malahide and Portmarnock. I’ve spent a good chunk of my life admiring the sea views along that stretch and if there’s a better view on the south-side of Dublin, well I haven’t seen it. A mate from Belgium visited in the late nineties and was convinced that the vista was more spectacular than those he’d been admiring on the French Riviera a few weeks beforehand.
I’m a keen sea-swimmer and love looking over towards Lambay Island on a sunny day as I swim from High Rock to Low Rock or Portmarnock Beach. I was disappointed but not surprised that someone else had got to the name Lambay Consulting before I did. I decided to dig a little deeper to see if there was anything else associated with the island that would appeal. Reachrainn the Irish name for Lambay seemed a bit of a mouthfull. On reading a history of the island I discovered that the ancient Greek writers Pliny and Ptolemy were familiar with the island – how they were, I don’t know – and referred to it as Limnus or Limni. From this I engaged in what James Altucher would crudely refer to as “idea-sex” , took the “Lam” from Lambay, added the “nus” from Limnus, dropped the “u” and added an “o.”